ANALYST RELATIONS CONSULTING
GARTNER • FORRESTER • IDC • EMA
analyst
ABOUT
The Perri AR Consultancy
I have been an advocate for software industry analyst relations (AR) for nearly 20 years. What is most important about AR is that its success is based entirely on the relationship you build with the analyst organization you are paying to help you. It is not that dissimilar to the approach you might take to finding a significant other.
Think about your last first date. Did you think about what you were going to talk about? Did you say to yourself, “don’t talk too much about yourself,” or “be sure to ask her/him about what they are up to so you’re not just talking the whole time about yourself?” What I do is help you with your analyst relationship in a similar manner. Think of me as the Patti Stanger of AR. Just like her work, I want to make your business happy, your investment fulfilled from the relationship we build together with Gartner, Forrester, IDC and other software industry analyst consulting firms.
I help with Industry Analyst Relations (AR) in two focus areas:
non-client briefings
Did you know that you do not need to be an analyst vendor client to get a briefing? Industry analysts are just as excited to hear from non-vendor clients as they are from your peers who pay. You do however, need to know what to ask for in a briefing request.
vendor-client relations
Already an analyst vendor client? This is great news, you are investing well. Are you however, getting the most out of your investment? In your analyst briefings, if your presentation is not meaningful for the analyst, they’re not listening. I know what they are looking for and can help.
Our Mission
An analyst relationship beneficial for both the analyst firm and the technology vendor
Like any relationship, both parties must be happy and fulfilled. The releationship works best when there is a give-and-take on both sides. No one wants to go on a date and have one person talking about themselves the whole time, and a majority of the time, this is what vendors do in a briefing. I can help you make the analyst feel like the neccessary and included partner you pay them to be. You just need a little coaching and that’s where I help.
“In the years Tony worked here, he helped us better understand how the analysts wanted to be communicated to. This was instrumental to our increased understanding of the marketplace.”
Former Employer
“I represent your organization as if it were my own. I am successful when you are successful.”
-Tony Perri
“We were unsure if we could get a briefing because we were not a vendor client of the analyst firm. Tony was able to get us a briefing and we are now on the analyst’s radar and he wants to hear from us.”
Current Software Client
